About

Barry Weinstein, SleepEO of Pillowcase Studies

“Financial accounting was the hardest thing I’ve ever had to do in my life. For most people, trials and tribulations range from the college application process and apartment searches, to job hunting and breakups. My biggest struggle concerned the dichotomy between debits and credits. I lived for treasury stock and generally acceptable accounting principles(GAAP). I studied 8 hours straight for two nights in a row for my first test. Not only did I fail the test, but I fell asleep face first on my textbook leaving an unattractive red mark above my cheek. I failed…. and I was ugly.

Then it hit me! I thought that there had to be a better way to study so why not make studying comfortable? I took all of the notes from the entire semester and wrote them on my pillowcase so I could study the information for 1 to 2 minutes every night and when I fell asleep from potential exhaustion, I’d have a nice comfy place to rest my head. For the rest of the semester, I saw the information before I went to sleep and when my final came around, I pulled off an A and raised my grade to a B from an F. Not to mention that I never have to worry about that giant red mark on my face because my new textbook was fluffy!”

Barry Weinstein is currently attending the London School of Economics and is pursuing degrees in business administration, entrepreneurship, and trumpet performance.